Canadian Tire Delivering on a brand promise

Canadian Tire is Canada’s largest automotive retailer and as part of the hugely successful and ever popular ‘Tested For Life In Canada’ campaign, TAXI 1 ECD Darren Clarke and his team developed a world’s first to promote the Eliminator car and truck battery.

In a country when winter temperatures reach -40, life can be tough on car batteries.

If you need to test whether a battery will start in a truck at -40, why not build a truck that is made of ice?

The batteries sold out.