Red Bull Cola

When the Red Bull client phoned one morning and asked if we’d like to pitch to help launch their Cola, it was quite a day.

We won on a simple strategy and brave work.

The Cola, unlike certain other sugary drinks, was made of all natural ingredients. None of the rubbish found in other cans.

That led us directly to the strategic line, ‘All Natural. No Bull.’

Red bull have a hard wired dislike of paid for media, having built their brand largely through events and experiential.

Combine that with a young target audience who cut their teeth on graffiti, gaming and extreme sports and an amaziing client who gave us free rein to challenge evryone to lose the rubbish, and live life, No Bull.

We teamed up with the grafitti artists ‘Agents of Change’ and along with some open sourced tech, we decided to ask the biggest keepers truth and lies, MI6; to come clean, by laser tagging the building opposite their Bankside HQ.

The film ran online and was also left on official looking stick drives in bars and clubs in key cities where we knew our target audience hung out. One was actually handed in to police by someone who thought they’d found something genuinely dodgy.

The Red Bull Cola Confessional was created, and did the rounds of festivals events and bars.

Willing sinners entered and confessed their darkest secrets, no bull, which were uploaded onto social media. Very illuminating and quite shocking in equal measures

Flyers and free print media executions were shot by Rankin, with everything in the frame apart from the Cola being artificial.

Then one day, this happened.

One of the drawbacks of using original, natural ingredients, including coca leaves.

But Emily Kortlang, our amazing client, loved our response.

6,000 dummy cocaine wraps dropped on the lavatory floors of bars and clubs in our key cities.

Punters find them thinking it’s a gram of coke, only to discover that no bull, we’re not that kind of coke, or the other kind either.

Great product, great client, great fun.